Roy Chua is founder and principal at AvidThink, an independent research and advisory service formed in 2018 out of SDxCentral's research arm. Roy was previously co-founder at SDxCentral where he ran both the research and product teams. Prior to that, he was a management consultant working with both Fortune 500 companies and startups. He has 20+ years of experience in telco and enterprise cloud computing, networking and security, including founding several Silicon Valley startups.